“棋山炒鸡”是九桦道为一家位于山东莱芜全新打造的中餐连锁餐饮品牌，茶叶炒鸡是山东莱芜传统名菜，属于鲁菜系，色泽红润麻辣可口，棋山又是山东莱芜著名地区。为宣扬莱芜美食文化，九桦道为“棋山炒鸡”全新打造了品牌形象，品牌定位+策略规划+视觉设计+落地与传播创意，为塑造可持续发展的品牌路线，宣扬中国传统文化，视觉上无论色彩与元素都为强调出强烈的中华美食特色和餐饮属性，全新开业后，带给了消费者全新消费体验。九桦道设计致力于打造中国·莱芜“棋山炒鸡”区域特色美食文化。

"Qishan Fried Chicken" is a Chinese food chain brand "9'HUADO" designed for a restaurant located in Laiwu, Shandong province. Fried chicken with tea is a traditional famous dish in Laiwu, Shandong Province. It belongs to Shandong cuisine, with rosy color, spicy and delicious taste. Qishan is also a famous area in Laiwu, Shandong Province. In order to promote Laiwu food culture, "9'HUADO" has created a new brand image for "Qishan fried chicken", brand positioning + strategic planning + visual design + landing and communication creativity. In order to create a sustainable brand line and promote Chinese traditional culture, both colors and elements emphasize the strong Chinese food characteristics and catering attributes. After the new opening, it brings consumers a new consumption experience. "9'HUADO" design is committed to creating the regional characteristic food culture of "Qishan fried chicken" in Laiwu, China.